ABOUT

ALEMBIC CREATIVE

Alembic Creative was founded in Hong Kong by Lee Cobaj, a travel writer turned luxury-travel expert. Lee heads up a crack international team of storytelling sleuths who provides creative strategies, original concepts and storytelling opportunities to luxury hotels — large and small — tourist boards, tour operators, spas and more.

WHY

ALEMBIC CREATIVE

Though primarily working in consulting now, Lee continues to contribute to many of the world’s top titles, including Conde Nast Traveller, National Geographic Traveller, Robb Report, Departures, The Telegraph and The Times. A recognised as an expert in her field, Lee has exceptional access to the world’s most lauded hotels, the hottest up and coming destinations and novel experiences that few can match.

LEARN MORE

The Alembic brand name is a play on the alchemist’s quest to turn base metals into gold. In the same vein, Alembic will take your luxury travel brand and transform it from the ordinary into the sublime.

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@leecobaj

A few shots from my recent trip back to @mo_bangkok to write about why this very special place was selected as the winner of the best hotel in the world @telegraphtravel’s inaugural Hotel Awards.
Happy Sweet 16th to my darling niece, Skye, light of our lives! I couldn’t be more proud of this sweet, smart, kind, hilariously funny girl 🥰❤️🥰
I can’t believe I visited 54 resorts in the Maldives before making it to the beautiful @chevalblancrandheli. Owned by @lvmh and designed by @jeanmichelgathy it is undoubtedly one of the best resorts in the country in terms of the levels of luxu
I’ve been offline for most of the last week for a return visit to @kamalayakohsamui, one of my favourite places in the world 🩷 This place genuinely changed my life when I did the Embracing Change programme a few years ago, at a time with I was
From the tropical brutalist design, to art that stops you in your tracks, to the fantastic food and pioneering sustainability policy, there is nothing average about @potatoheadbali
A few more snaps of the extraordinary world of @discoversoneva Jani