ABOUT

ALEMBIC CREATIVE

Alembic Creative was founded in Hong Kong by Lee Cobaj, a travel writer turned luxury-travel expert. Lee heads up a crack international team of storytelling sleuths who provides creative strategies, original concepts and storytelling opportunities to luxury hotels — large and small — tourist boards, tour operators, spas and more.

WHY

ALEMBIC CREATIVE

Though primarily working in consulting now, Lee continues to contribute to many of the world’s top titles, including Conde Nast Traveller, National Geographic Traveller, Robb Report, Departures, The Telegraph and The Times. A recognised as an expert in her field, Lee has exceptional access to the world’s most lauded hotels, the hottest up and coming destinations and novel experiences that few can match.

LEARN MORE

The Alembic brand name is a play on the alchemist’s quest to turn base metals into gold. In the same vein, Alembic will take your luxury travel brand and transform it from the ordinary into the sublime.

FOLLOW US ON INSTAGRAM

@leecobaj

From the tropical brutalist design, to art that stops you in your tracks, to the fantastic food and pioneering sustainability policy, there is nothing average about @potatoheadbali
A few more snaps of the extraordinary world of @discoversoneva Jani
@discoversoneva’s new @sonevasoul spa is a dream — and so much more than your average Maldivian spa, offering everything from heavenly bespoke massages to Ayurveda and stem cell treatments. A destination in its own right 🧖
This week I’ve been staying @discoversoneva Jani with my bestie of nearly 40 years @alanrobb47. Soneva have very generously put us up in a two-bedroom overwater villa, which is more of an adult adventure playground than a hotel room!
My very talented friend @hurtingbombz has taken a new set of (long overdue) headshots for me. I’m usually quite shy about these things but I have to say I absolutely love them!