WHY ALEMBIC CREATIVE

WHY

Though primarily working in consultancy, Lee's standing as one of the industry's leading luxury travel journalists means she continues to gain exceptional access to the world's most impressive new hotels and resorts. Simply put, no other luxury-travel consultant can compete with their first-hand, up-to-the-minute knowledge of how every notable hotel brand in the world caters to their customers.

Lee’s offices are based in Hong Kong, she regularly works in partnership with John O’Ceallaigh, the founder of the luxury-travel consultancy and content agency LUTE (www.lute.co), based in London.

Anchored in storytelling and with an innate understanding of what generates positive PR and press coverage, her creative approach also pinpoints what makes - or could make - every property special. Alembic’s far-reaching service runs from conceiving new standout concepts, to honing branding, to developing creative copy strategies and advising on media tactics to ensure attention from the mostappropriate titles.