ABOUT ALEMBIC CREATIVE

ABOUT

Alembic Creative was founded in Hong Kong by Lee Cobaj, a luxury-travel expert and recognised expert in her field, who provides guidance and original concepts to luxury hotel groups, tourist boards, tour operators, and spas. While mainly working in consulting now, Lee continues to contribute to many of the world’s top titles, including Conde Nast Traveller, National Geographic Traveller, Robb Report, Departures, The Telegraph and The Times.

Lee’s offices are based in Hong Kong but she works in partnership with a crack team of travel journalist based around the globe.

The Alembic brand name is a play on the alchemist’s quest to find a universal elixir or transform base metals into gold. In the same vein, Alembic will take your brand and transform it from the ordinary into the sublime.